15 Purpose of PromotionThere are three main objectives of promotion These are

1.5 Purpose of PromotionThere are three main objectives of promotion. These are: 1. To present information to consumers and others.2. To increase demand.3. To differentiate a product.Both the purpose of a promotion and its promotional plan can have a wide range, like- sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or creation of a corporate image. The term ‘promotion’ tends to be used internally by the marketing function, whereas to the public or the market, the same term is phrased like “special offer”” are more common (Rajagopal

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