Crocs is a footwear company that offers colorful slipon casual and athletic

Crocs is a footwear company that offers colorful slip-on, casual and athletic shoes made of closed-cell resin (Croslite). Crocs designs, develops, manufactures, markets, and distributes boots, sandals, sneakers, mules, and flats. This covers more than 300 four-season styles for men, women and children. Crocs acquired Jibbitz in 2006, which are decorative add-on charms. Crocs was established in 2002 in Niwot, Colorado. It maintains manufacturing facilities in Mexico, Italy, and China and distribution centers worldwide. It employs more than 4,500 employees in 90 countries. Crocs, Inc. owns 275 full-service retail stores, 186 outlet stores, and 98 kiosks/store-in-store locations worldwide. Crocs has 12 company-operated e-commerce webstores worldwide. The most recent area of concern was the 2014 company restructuring that involved more than 100 store closings, a reduction in headcount, and a streamlined international strategy focused on just the six countries. Gregg Ribatt was also named as the Chief Executive Officer in December 2014. In February 2016 Crocs reported full year revenue at $1,090.6 million, down 1.9% compared to the prior year. B. Vision Statement (proposed) Crocs does not post an official vision statement on their company website. The vision statement from Deckers Outdoor Corp., a major competitor is “One vision. Many teams. One family.” Of course Nike is a major player in the shoe industry and also does not offer a vision statement. My proposed Vision Statement is: “Getting Fun shoes to Fun places at Fun times for a Fun price.” This is in keeping with their newly relaunched “Find Your Fun” slogan and the hashtag #FindYourFun and is part of a bigger strategy to take the chunky clog icon and turn it into an icon for fun. Strategic Management – BUS 799-G01 Case Study # 2 Keith Newsome [email protected] 724.272.5846 C. Mission (actual) Crocs Mission Statement is “To become the global leader in sustainable lifestyle footwear

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