For this specific paper we I will be focusing on the company

For this specific paper, we I will be focusing on the company, Nestle and their its marketing tactics, which hosted various issues in regards to selling their infant formula in third world countries. In 1867, Henri Nestlé produced a mixture of milk, wheat, and sugar, which at the time was considered to be highly nutritious;, he called his product, “Farine lactee”. The product rapidly expanded, and he began producing his baby food on a large scale. Shortly later, he started out buying the milk he needed to make his product, but by 1869, he began to purchase his milk supply from a collection center to have it delivered to his factory. By 1875, only eight years after his initial launch, Nestlé products could be found across the globe in countries like Indonesia, Argentina, Egypt, and of course the United States (Law and Ethics, 2016). According to research, infant formula is designed to match the ingredients found in breast milk, but an exact replica is not yet possible. The FDA requires all infant formula to comply with all nutritional requirements. The FDA requires all iron- fortified formulas to have at least 12 milligrams of iron per liter and 2 milligrams of iron per liter for low- iron formulas (Ast, A. 2018) . However, the author also indicates that “breast milk is considered to be the best nourishment for babies because it is completely natural and produced specifically for babies. Breast milk contains proteins, carbohydrates, and calcium, which are vital for proper development. Many fatty acids are in breast milk for brain development. Lactose, water, and amino acids are found naturally in breast milk” (2018). Nestlé marketed their product in Hong Kong and Spain, that which was being advertised as being inspired by breast milk and having “an identical structure ”. However, “breastmilk is a personalized and continuously changes nutrition between mother and child that contains live substances – such as antibodies and immune-system related compounds – which cannot yet be replicated in a lab” (Neslen, A. 2018). Nestle began to market their infant formula in low poverty third world countries;, however, their sales tactics were perceived as unethical and deceitful. For an example, their salesmen would dress up in nurses’ attire and infiltrate hospitals in attempts to market their formula as being more nutritious than breastmilk. Unfortunately, they were seen as good Ssamaritans who genuinely cared about the wellbeing of others and would give mothers two weeks of formula for free. Ultimately, their goal was to have the mothers’ breastmilk dry up and have these mothers to be completely reliant on their product . Because these mothers were in such financial strife to begin with , they were forced to use contaminated water and to also dilute the formula to make their supply last longer . This resulted in thousands of infants dying of diseases. Nestlé’s excuse was that malnourished mothers and mothers with twins have not the ability to breastfeed their children, despite many international health organizations claims that there is no sufficient evidence to shore up this statement, which could put both the mothers’ and babies’ lives in danger

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