STRENGTHSWhat do you do well? What unique resources can you draw on?

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STRENGTHSWhat do you do well? What unique resources can you draw on? What do others see as your strengths? WEAKNESSESWhat could you improve? Where do you have fewer resources than others? What are others likely to see as weaknesses?• Menstrual cups are Eco-friendly. “The women’s Environmental Network describes that each year more than 400 million pounds Trusted Source of sanitary pads, tampons, and tampon applicators end up in landfills” (Heath line Media, 2005 – 2019).• Menstrual cups are good for health because it does not dry the vagina. It protects women from the dangerous bacteria, and vaginal infections.• It protects women from Toxic shock syndrome because these are not related with TSS, it means it is unique, life- frightening circumstances related to tampon use.• Menstrual cups are chemical free, natural. It does not include any dangerous ingredients, which found in pads, and tampons. According to the “World Health Organization (WHO) Trusted Source”, cups are free from dioxins. Dioxins find in pads, and tampons, which are dangerous chemicals, which are known to cause cancer in humans.• Cups are comfortable to use. Women do not feel that they are in their period’s time (Health Line Media, 2005-2019). • There are no advertisements of menstrual cups online – social media or offline- in newspapers, magazines. Therefore, some people most in developing, and third world countries even do not know about cups. So, I would recommend to give advertisement for the growth of cups. In addition, should give some practical knowledge about how to use cups because women do not know how to use it. They do not have enough knowledge how to insert it. • Cleanup of cup is a big matter because women do not feel comfortable when they are out of home, and it is very difficult for them to wash it in public washrooms. • Some allergic problem with rubber.• Some women carry wipes and bottle water to wash it, but, it does not clean cups properly, and bacteria can remain in the cups without proper cleanness (Health-line Media, 2005-2019).OPPORTUNITIESWhat opportunities are open to you? What trends could you take advantage of? How can you turn your strengths into opportunities? THREATSWhat threats could harm you? What is your competition doing? What threats do your weaknesses expose you to?• Modernization, comfort-life, no risk of overflow in public, protect from dangerous bacterium, overall healthy life, important thing it is hygienic, protect from TSS, • Maybe on special days like beginning of the year, Christmas day, and from new younger generation (Course Hero, 2019)• Give Menstrual cups with some deals like buy-one, get-one free, take feedback, give proper information, should focus on younger generation (Course Hero, 2019). • If women have failed to use it at their first time, then they will not use, and would buy it again because they will have fear in mind about cups.• Similar problems happen like TSS (Health line Media, 2005-2019).• Hard to change mentality, mostly in Asian countries, so, cups are not for everyone – as if unmarried women can’t use it, if they use it, then they will loose their virginity, and it will affect them in future.• Giving advertisements online and offline, and are taking every reasonable steps to sell their product.• I think so, in today’s world, company should focus on offline advertisements as well because not everyone uses internet 24/7 hours. Therefore, it is hard to get in touch with people. For better results and growth, company should be focus on it (Course Hero, 2019). Brand & Promotional Analysis WorksheetStep 1: Brand AnalysisThe first step will be to perform an analysis of the brand’s image and unique Do your best to answer the following questions:• How would you rate the strength of the brand and positioning with consumers? (well-known established brand equity or novel brand without established positioning in the market) • How would you describe the brand personality (serious, sophisticated, spunky, fun, bold, humorous etc.)?• What are the key attributes and benefits of the product/service?• What is the unique selling proposition (USP) or competitive advantage of the product or service?• Are there other brands within the company that leverage the same branding, further building brand equity?Part 1) Well, I have chosen blossom menstrual cup as examine to others inclusive of Diva, Venus and Lalicup, due to lower charge and excellent the general public decide upon this in place of others it is approximately $ 13 that is why blossom got four out of 5 at the behalf of consumers ( Miller, February 7, 2019).Part 2) As compared to different cups, blossom considered to be as a complicated tactic because it’s far neither difficult nor soft to insert but I found the right medium in blossom cup (Seven best menstrual, February 7, 2015).Part 3) It includes:• It is based on hygiene and save you from unsightly odor.• Inferior price and not as much of landfill waste.• It is durable product for 15 years and enables to store time.• It is a kind of versatile personality and comfortable to use everywhere without any menstrual cramps (Women health, February 9, 2015).Part 4) Blossom cup is a form of flower with complete of fragrance displaying its unique promoting proposition and the aggressive advantage of this product is that it’s miles ecofriendly with none facet impact best at cheapest rate with top quality. It is run by two ladies (mothers) who are motivated to care for the earth (Blossom cup, n.d.).Part 5) As I researched that blossom has its own method to campaign it does not use any legal practices for showing their products to the public it shows loyalty by using its own method or creativity to aware consumer about their product.Step 2: Promotional AnalysisThe second step is to review past promotional efforts of the company for this brand or service. If the product is brand new, describe the promotional efforts of previous product launches from the company. Although you will likely not be able to locate all the promotional elements from past campaigns, do your best to answer the following questions.Places to visit: Company website, Google search, YouTube, Social Media Sites, In-Store, Moat.comDo your best to answer the following questions:• What types of promotions did they engage in (print, TV, newspaper, social media marketing etc.)? • What was some of the key messaging? • What were the likely promotional objectives of past campaigns? (gain awareness, trial of product, remind consumers of USP etc.)• Where would you deduct that most of their advertising budget was spent on? (Sales promos, online, TV, print etc.)• Does there appear to be a consistent look and feel across various consumer promotions or do they appear disjointed?You may also want to include a few visuals of print campaigns, internet or outdoor media if relevant. Part 1) In this fast pace scenario, youth generation mostly depends on technology and they choose to buy everything with the aid of setting an order from any social software this is why employer promoting its product on specific apps because it facilitates to store time in preference to walk in every store (Frequently asked questions, n.d.).Part 2): Key message:”WE UNDERSTAND THAT ALL WOMEN MERIT THE BEST. LET’S REVEAL TO THE WORLD WHAT HAPPENS WHEN WE PRODUCE POSITIVE CHANGE A TRY” (Blossom cup